Our Philosophy

We believe the future of property management is a hybrid approach that brings together the best of property management and technology. At PURE, we are building a nation-wide, best-in-class property management firm, driven by state-of-the-art technology. Our property management experts use our product and work closely with the software team to ensure their decades of experience are reflected in the PURE way of doing things. It’s modern property management, built by industry experts for property management professionals.


Mike Catalano

Mike has 20+ years of experience in developing real estate firms. He is a recognized thought leader and speaks regularly on property management firm acquisitions, real estate investments, and real estate marketing best practices.

Joe Polverari

Joe has been CEO, CXO & Founder in private and public ventures, focused on technology enablement, automation & analytics. He has built, scaled & helped exit companies in AI, Fintech, Cybersecurity, eCommerce & Retail.

Jennifer Stoops

Jennifer has over 14 years in real estate & property management, with an expertise managing with and on behalf of large institutional investors and owners. She is well known for her many senior leadership roles within the industry and is a much sought after speaker at national conferences and symposia.

Jock McNeill

Jock has over 20 years in real estate and property management, with an emphasis on portfolio acquisition and integration. His direct and honest style makes him a natural network builder, making connections for mutual benefit, and identifying opportunities in order to encourage professional and personal growth.

Jennifer Newton

Jennifer has over 25 years of experience in property management. Her focus on operational workflows and best practices has been instrumental in delivering a positive experience for tenants and increased ROI to investor clients. Jennifer has served the property management community at the local, state and national level.

Eric Wetherington

Eric has 25+ years of experience starting and building companies, mainly in the real estate and property management space. A widely recognized entrepreneur and leader, Eric served the National Association of Residential Property Managers as the 2019 National President. He continues to serve teams and audiences around the country through his speaking, training, and strategic insight.

Greg Riggs

Greg is an accomplished finance professional with over 25 years experience in technology. Prior to PURE, Greg spent over 15 years as a Financial Director and Start-Up CFO with Silicon Valley consultancy, Countsy (previously Accretive Solutions).

Ashley Fidler

Ashley has served as CPO for enterprise AI companies focused on cybersecurity, finance, and natural language. Her focus is on scalable platform products that improve efficiency and drive AI adoption.

Nigel Pepper

Nigel's 19-year engineering background spans consulting, finance, media, and telecoms. Focused on simple, usable software, and user-centered development and design principles, the end product experience is always the priority.

David LaPlante

David has 25+ years data and tech-centric experience driving revenue, customer experience, and product development, including real estate. He's been CEO, CMO, and lead marketing initiatives as agency of record for dozens of Fortune-level brands.

Rob Gagliasso

Rob has almost 30 years experience in complex litigation, asset acquisition, contracts, risk, property liability and compliance. He has earned an AV rating by Martindale Hubbell & selection to Northern California Super Lawyers.

Jake Caruso

Jake has been a founder of multiple firms. Over the last 25+ years he has directed operations and administrative functions in the health care, real estate, finance, environment and transportation sectors. Jake has been an active community volunteer supporting quality education and health care accessibility.

Get Started Today

What can we do for you? Find a home to rent? Simplify the rental experience? Manage your property? Increase your asset value? Grow your property management business? Let’s get going. Welcome to PURE. Welcome home.

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